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Europe's advanced
Social Advertising Conference

05th May
Cologne Germany

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On May the 5th all Facebook Advertisers from Europe gather in Cologne, Germany to Nerdout together. 🚀

Instead of spending Time on the basics, we will go deep!

Join Us for: 11 exclusive Sessions & Talks ✔︎ unreleased Case Studies ✔︎ International Experts from US & all across Europe ✔︎ Facebook Ads ✔︎ Instagram Ads ✔︎ Pinterest Ads ✔︎ Whatsapp Marketing ✔︎ Hands-On Actionable Advice ✔︎ Networking with the European Performance Marketing Scene ✔︎ and some German Beers 🍺🍺🍺

Networking Party | 04th of May

Gaffel am Dom
Get together. Get inspired | Discuss tips and tricks with participants and speakers | Delicious evening buffet & drinks

5th of May

English Conference Day
11 practical presentations | International experts | Deep Dive Learnings | Facebook Ads | Instagram Ads | LinkedIn Ads

Networking Afterparty | 05th of May

Hilton Ice Bar
Exchange with international speakers and participants | Snacks and drinks in the Ice Bar of the Hilton Hotel


We bring the Who’s Who of the international social ads scene to Cologne. Otherwise you would have to travel all over the world for these experts! ✈️

All presentations are in English.

Glorious 3 – funneling Facebook, YouTube & Snapchat

The customer journey is becoming increasingly fragmented. A funnel must be designed across multiple platforms and must be measurable. In his e-commerce case study Thomas Moen shows his cross-platform-funnel across the platforms Facebook, YouTube and Snapchat.

Thomas Moen – CEO, MOEN & Co

No more money-wasting on Black Friday: how to prepare for the crazy sale days!

There is hardly a day in the year when more online purchases are made than on Black Friday. Markus shows us in his Talk Insights and Learnings of last year’s Black Friday campaigns. With these insights, your Black Friday Campaigns 2020 will go through the roof.

Markus Schulze – Senior CSM,

How to scale with LinkedIn Ads

LinkedIn Ads are too expensive and cannot be scaled? Wrong. With the right strategy, great results can be achieved across the business network – if you know how to use the nuances and features of LinkedIn campaigns properly. Jan Willem will show you hands-on implementation tips for campaign scaling and cost minimization that have proven themselves on LinkedIn.

Jan Willem Alphenaar – CEO, Next Business Academy

How to tell a story through an eCommerce funnel

Great campaigns are designed for the right consumer with the right message at the right time in the right place. In this talk, Tash Courtenay-Smith, the CEO of Bolt Digital (a London based performance marketing agency specialising in direct to consumer eCom campaigns for health and beauty brands) shares a unique process whereby performance campaigns are built on groups of creatives made to match where a prospect is in an eCommerce funnel. Learn how by answering the ‚Buzzfeed‘ question, you can create a top of funnel video for cold audiences that will go viral. Discover where user-generated content sits in your customer journey. Understand how to maintain a visual map of dozens of creatives according to the customer journey and more. Tash is also an accredited trainer for Facebook’s She Means Business campaign and one of 20 Facebook ambassadors in the UK.

Natasha Courtenay-Smith, CEO Bolt Digital

Facebook Reps vs. Reality

Facebook itself provides us advertisers with instructions, support and tutorials for creating and managing efficient campaigns. Unfortunately, many of the recommendations do not work in the end. In this session, Andrew will show you what really works and how to create a program that generates real revenue. Insights he brings from his experience with multi-million dollar accounts and countless audits.

Andrew Foxwell – Co-Founder, Foxwell Digital

Case Study Meltdown! 5 successful Facebook Ad Campaigns that rocked

The famous Molly Pittman from Perpetual Traffic Podcast brings the top five of the most successful Facebook campaigns to the stage and provides valuable insights into the methodology. You should take these learnings with you to boost the results of your ads.

Molly Pittman – CEO, Train My Traffic Person

Testing, Automation & the Facebook API – Tactics to scale your monthly Facebook Advertising budget as Asana Rebels did to get on Top of App Store Download Charts

In order to be able to fully attack in a highly competitive market segment, budget allocation, targeting, testing and the entire campaign structure must be optimally coordinated. In this case study you will learn how the Asana Rebel app made its way to the top of the download charts and became one of the most used yoga & fitness apps – by using Facebook & Instagram Advertising.

Simon Kreienbaum – Co-Founder,

The most popular Facebook strategies – How they work and for whom

From Carpet-Bombing to Bully Method – in the Facebook Advertiser cosmos different sophisticated tactics promise success. But how exactly do they work? And which method is suitable for which use and which budget? Gil explains advantages and disadvantages in detail.

Gil David – Facebook Ads Specialist, Run DMG / AdLeaks

B2B Scale for Sale: Lead generation via LinkedIn

With more than 610 million registered users, LinkedIn is the world’s most popular career network. No wonder that the platform is one of the clear favourites in B2B marketing. Using Staffbase as an example, Frank und Maren explain how you can generate qualified leads and get the most out of this exciting platform.

Frank Wolf – Co-Founder, Staffbase

Building Brands with Funnels

The Gearbunch funnel: A walkthrough of the exact funnels that I used to build GearBunch from start-up to 7 figures in 2 years. The five bespoke phases I created: building awareness of product or brand; consideration and converting customers; re-targeting and re-marketing

Dan Nikas – Co-Founder, GearBunch

Facebook Ads vs Google Ads – Targeting along the Search Intent

Combining Push & Pull Performance Marketing offers endless possibilities for advertisers. Dennis will show you new campaign approaches in retargeting and strategies to influence Google Ads searches through Facebook Ads.

Dennis Fäckeler – Chief Growth Officer, Userlutions


  • Party @ Traditional Brauhaus
  • 11 Talks & Sessions
  • Lunch & Drinks
  • Access on the 5th of May
  • Videos & Slides of all Talks
  • Networking Afterparty @ Hilton Ice Bar




The Ads Camp offers with the Brauhaus Party and a Chill Out Event great opportunities to network with exciting companies and colleagues.

Brauhaus Party | 4th of May

Nerd out together! In the rustic Gaffel am Dom we talk shop until your relevance score goes through the roof. Food and drinks all inclusive!

Chill Out | 5th of May

Once again the chance to make important contacts and also to discuss with our international speakers.


These companies are attending at Ads Camp 2020.


The Ads Camp 2020 will take place at the Hilton Hotel Cologne, Germany.

We are located in the middle of the city, 2 minutes from central station and the Cologne Cathedral.

Hilton Cologne

Marzellenstr. 13-17, 50668 Cologne


Telefon: +49 221 130 710



The only conference that brings you further as a social ads specialist: Efficient networking, honest insights and tips that you can implement immediately.

Theres Dickmeis FOND OF

The Ads Camp is a must for everyone who is professionally involved in social media advertising: Two days of practical knowledge from international experts with hands-on mentality, which I use immediately for clients and projects. Just great!

Sven Giebler Digitalberater

Absolutely mandatory event for all those who regularly handle targetings and juggle ads in the Ads Manager. Top orga, perfect supporting programme! #dontmiss

Florian Litterst adsventure

The Ads Camp is the social performance conference from which you take more than just 1 shirt. Top speakers, good orga, good people!

Julian Rademacher El Social

Exciting speakers, lectures on a professional level, you meet wonderful people, perfectly organized and absolutely enriching in every respect.

Niklas Nosber NetCologne



No Ads Camp without our great partners! We say: Thank you very much for your support! Take a closer look at these companies and their products.